Advertising in the NHS
Since 1988
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Calco Publications was the first company to introduce full colour sponsored patient literature and has since developed an extensive and unique range of publications, designed not only to save NHS funds and improve the presentation of patient information, but also to provide commercial businesses with an unprecedented opportunity to market their products and services directly to the millions of people receiving treatment at NHS hospitals throughout the UK.
Calco Publications was established in 1988 by Mitchell Brent, to specialise in the design and free supply of sponsored patient literature to NHS hospitals throughout the United Kingdom.
Despite the increasingly wide range of mediums available throughout the UK for the marketing of products and services, the media issued by NHS hospitals continues to provide an individual and refreshingly positive solution to each and every marketing problem, by placing advertisers’ messages directly into the hands of those members of public most likely to respond.
The foundation of the company is its reputation for consistently providing a reliable service and its ability to offer an extensive range of sponsored publications, designed to suit all markets and meet all needs - publications which are currently issued through approximately 300 NHS hospitals across the UK, making the company by far the largest supplier of its kind in the UK today.
Calco Publications has worked for many years, monitoring the requirements of commercial business and the NHS to ensure that wherever possible, advertising can be presented on publications whose readership is relevant to the products and services being promoted, whilst simultaneously providing products of genuine value to the NHS.
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